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Serendipity

/ˌsɛrənˈdɪpɪti/ - Noun

The occurrence and development of events by chance in a happy or beneficial way.

In a world where sustainable choices can often feel elusive, Serendipity represents that fortunate discovery—an unexpected yet impactful opportunity for those seeking to transform their consumption habits. Just as a serendipitous moment brings unexpected joy, our brand offers a seamless transition to a more responsible lifestyle, making sustainability accessible and desirable. Serendipity is not just a name; it's a promise of positive change and a catalyst for those ready to embrace a new way of living.

Serendipity

/ˌsɛrənˈdɪpɪti/ - Noun

The occurrence and development of events by chance in a happy or beneficial way.

In a world where sustainable choices can often feel elusive, Serendipity represents that fortunate discovery—an unexpected yet impactful opportunity for those seeking to transform their consumption habits. Just as a serendipitous moment brings unexpected joy, our brand offers a seamless transition to a more responsible lifestyle, making sustainability accessible and desirable. Serendipity is not just a name; it's a promise of positive change and a catalyst for those ready to embrace a new way of living.

A small team with big ambitions

Title

Even though we're just a team of two, we're determined to turn our project into a reality.

Meet C and M, two French students with a shared vision: to create a company that can break the cycle of fast fashion and its harmful impacts.

Sustainability and innovation are important to us, and we believe that together, we can make a difference. With a lot of hard work and a bit of creativity, we're committed to bringing our dream to life and offering an alternative to the fast fashion industry.

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Discover our brand, our people and our ideas...

Serendipity

/ˌsɛrənˈdɪpɪti/ - Noun

The occurrence and development of events by chance in a happy or beneficial way.

In a world where sustainable choices can often feel elusive, Serendipity represents that fortunate discovery—an unexpected yet impactful opportunity for those seeking to transform their consumption habits. Just as a serendipitous moment brings unexpected joy, our brand offers a seamless transition to a more responsible lifestyle, making sustainability accessible and desirable. Serendipity is not just a name; it's a promise of positive change and a catalyst for those ready to embrace a new way of living.

A small team with big ambitions

Title

We're just a team of two, but we're determined to make our vision a reality.

Meet C and M, two French students on a mission to break the fast fashion cycle.

Sustainability and innovation are at our core, and with hard work and creativity, we're committed to offering a real alternative.

One goal: Sustainable Streetwear

Title

We want to tackle fast fashion by being the first brand you think about when talking about sustainable streetwear. Fast-fashion is an ecological aberration and is, for the moment, the most popular way of buying new clothes among young people. It is obvious that we cannot continue consuming like this as natural ressources are getting scarcer everyday.

Our Logos

We think that it is important for our logos to have a strong meaning.

These three logos are linked with our motto: Quality, Respect and Creativity.

This is the principal logo of our brand. It represents an "S," the initial of Serendipity, and embodies our commitment to quality as a core value of our brand and community.

This logo was the first we created, and it has remained a constant symbol of our vision and dedication.

The Chrisme logo is composed of two distinct elements: the chrisme, a religious symbol representing usefulness and auspiciousness, and the Greek letter Ψ (psi), which is associated with psychology.

These two elements combined create a logo that perfectly embodies our vision and our deep understanding of the concept of respect.

This logo symbolizes Chaos, the primordial force in Greek mythology that birthed all creation. Just as Chaos represents the boundless potential of the universe, it embodies the essence of creativity in your clothing brand, where innovative designs emerge from limitless imagination.

The abstract, symmetrical design reflects the balance and order that can arise from chaos, making it a perfect emblem for fashion that breaks boundaries and sparks new trends.

We offer an alternative

Title

A sustainable option in the world of modern fashion. Offering the best quality possible. Innovating and using our creativity in each piece of clothing we create. We will be the best alternative to fast fashion, and we will guide you on your way to changing your habits.

We don’t believe in short-term stuff. We like to build off of solid foundations. Our products should last a lifetime or be sold to a new owner in a wearable state. Longevity is our sustainability. One product should outlast ten fast-fashion items. That’s how you beat cheap competition!